The cartoon character “Mr Chris-P-Fry“, or “Mr Chris-P-Chip” as he was known in the UK, has had an update.
The new character, FiltaMan, is at the center of a new direct mail campaign.
The first two mailers promote the FiltaFry service. Initially, FiltaMan fights crime with his MFU with the headline “Want to See Our Weapon of Mass Reduction?” In a follow up, FiltaMan fights Evil Oil with the tagline “Bad Oil is Evil… Stop it!”.
Next the FiltaBio service mailer shows FiltaMan kicking away an old waste oil dumpster and, for those Filta aficionados out there, the updated Mr Chris-P-Fry is featured in the background.
The final mailer promotes the FiltaCool service with FiltaMan combating “Frosty Stalker” with the tagline “Stop Good Food Going Bad“.
If that wasn’t enough, a 7ft cardboard cut-out of FiltaMan has been made and is on display at the NRA Show in Chicago this coming weekend.
For now, FiltaMan is being limited to mailers and the show. If FiltaMan is a real hit, you may see him in your area soon performing more kitchen crime fighting activities!